Riding a huge wave of success from its world debut in February 2007, What's Wild?! burst into the Indianapolis Convention Center for Gen Con 2007 in Indianapolis August 16 - 18, 2007.

Thousands of gamers took their turn at learning the game and tossing bean bags to earn free t-shirts. Even Hayden Panettiere, the cheerleader in the NBC show "Heroes" stopped by the convention. View all of the photos at our What's Wild?! GenCon 2007 Photo Gallery.

Gen Con Indy is the original, longest running, best attended, gaming convention in the world. For nearly 40 years, Gen Con Indy has been setting the trend and breaking records.